You didn't start a business
to copy and paste.
You started it to build something. Somewhere along the way, the busywork moved in and never paid rent.
Find my friction
Your hours belong to the work only you can do.
Everything else is friction.
The retyping. The chasing. The "where did I save that?" None of it needs you. Nobody's told it yet.
From friction list
to frictionless.
- Invoices chased by hand, every week
- Same client details, typed into three systems
- Sunday nights lost to the schedule
It starts with a 30-minute conversation with Ana, our AI interviewer.
She asks about your week, digs into the details, and never runs out of follow-up
questions. What comes out is your friction list: the tasks quietly
eating your hours.
Then you start crossing lines off — biggest payoff first.
The Audit.
One conversation in. A prioritized plan out, with a dollar figure on every line — at least 10 reclaimable hours a month, and a human walks you through all of it.
Your Friction List
The friction points our AI interview uncovers in your business, documented — with the hours and dollars each one is quietly costing you every month. Most owners have never seen this number. It stings, in a useful way.
A fix for each one
Every item on the list gets a specific solution: the tool, automation, or process change that removes it — with real costs and setup time, not vague suggestions. No "consider exploring AI solutions." Actual answers.
A prioritized roadmap
Ranked by payoff versus effort, so you know exactly what to cross off first. Quick wins up top, bigger projects sequenced behind them — adding up to at least 10 reclaimable hours a month.
A human debrief
The AI does the interviewing — a person does the explaining. We don't email you a PDF and vanish. A real human walks you through every friction point and its fix: what it costs you, how the solution works, and what to do Monday morning. Ask anything. That's what the call is for.
We show the math behind every finding. Every estimate is labeled. Every assumption is visible. And the debrief exists so you can challenge every one of them.
Do the math. We'll wait.
What would you do with ten hours back every month?
Make the sales calls you keep postponing. Get the stalled project moving. Leave on time for once.
Or spend them at the beach. We won't judge.
They're your hours. We're just the ones who go get them.
Find 10 hours,
or pay nothing.
If your audit doesn't identify at least 10 reclaimable hours per month across your business, you get every dollar back. No forms. No hoops. No friction.
(You see what we did there.)
The hours never announce themselves. They hide behind "that's how we've always done it." Finding them is the job — and our fee rides on it. Read the guarantee.
The report is the map.
Where you go with it is up to you.
Most clients implement the quick wins themselves — the report is built for that. If you want more, there are two ways forward — and your full $1,000 audit fee comes off the price of either.
Do it yourself.
Follow the 4-Day Quick Win Plan and set up the off-the-shelf tools yourself. Everything you need is in the report, written for non-technical owners. Many clients never need anything more, and that's a success, not a lost sale.
We build it for you.
Some friction can't be fixed with off-the-shelf software; it needs something built around how your business actually works. Fixed scope, fixed price, agreed before we start.
Your audit fee credited in full
Explore the Fix Menu →Fractional AI Officer.
Big companies have executives whose whole job is putting AI to work. Now you do too, for a fraction of the cost.
Your audit fee credited against month one
Meet your AI Officer →Credit applies to work scoped within 90 days of your debrief. If something isn't worth building, we'll tell you. We'd rather keep your trust than your money.
The day-to-day doesn't wait for a project.
The Right Hand is an assistant set up around your business, in the app you already use. Research, drafting, reminders—without everything waiting on you. It drafts; you decide.
Operators, not gurus.
Dan Sussman
Dan spent his career at Infosys, one of the world's largest technology services companies, leading AI projects at a scale most consultants only write newsletters about — including a run as chief of staff for a $500M business unit. He's watched enterprises pay millions to learn what works. He started FrictionList because small business owners deserve those answers without the enterprise invoice — and because nothing makes him happier than watching an owner get their time back.
Felix Steinhauser
Felix led AI strategy at Sixt, one of the world's largest mobility companies — an operational machine running on scheduling, logistics, and customer service at massive scale, where his systems handled millions of transactions. He took what works at enterprise scale and rebuilt it for a business of five. He also brings deep experience in data privacy and GDPR. (It's a European thing. We've learned not to argue.)
Two operators. Decades of enterprise AI. A shared allergy to hype. Behind us, a global network of specialists we pull in when your project calls for them — so you get exactly the expertise you need and never pay for expertise you don't.
I'm not technical at all. Will this work for me?
Does this work for my industry?
What does it cost?
Whose hours are the “10 hours”?
What happens after I request an audit?
Is my business information private?
Your friction list already exists.
Your business is living it every week.
One conversation. A human-reviewed plan. And exactly what to fix first.
Get your hours back.
About 30 minutes with Ana. A human-reviewed Friction List. A live walkthrough of what to fix first.
Your audit request is in. ✓
We're reviewing your request now — if the audit isn't a fit, we'll say so. Otherwise, expect the secure payment link and your private audit details within one business day. No payment has been taken.
In the meantime, start mentally drafting your friction list. You probably already know where it begins.